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However you look at it, there’s no denying that 2020 has been a wild ride. For now, the year is still hanging around like an awkward friend after a dinner party when you just want to go to bed, but with just a few weeks to go it’s a good time to turn our attention to 2021 and the hope of a brighter outlook for all of us. 

At Tulpa Digital we like to stay ahead of the game, so we’ve put our heads together and come up with a list of 5 important marketing points to consider in 2021. If you want to keep your marketing fresh, dynamic and engaging, considering the following trends will help you get your 2021 strategy off to the best possible start!

1. Featured Snippets

With Google’s new algorithms still cycling up, now is the perfect time to start thinking about how your website is answering customer’s questions.

It takes a while, but if you get yourself an SEO-friendly Q&A or FAQs page now, you could be in with a good chance of having one or more of your answers as a featured snippet in 2021, potentially doing wonders for your brand credibility.

2. Video

Marketers and business coaches are already shouting about video as an essential tool for connecting with audiences on a deeper level, so make 2021 the year of your debut performance.

The key is to not overthink it – nobody will expect your first video to be perfect and the more you do it, the more comfortable you will feel! For the chronically camera-shy, consider visual storytelling and dynamic graphics while you marshall your confidence. 

3. B2H

If you’ve not encountered B2H before, it combines B2B and B2C marketing under the principle that whoever you are selling to, they are still human and therefore capable of the same emotions and feelings as anyone else.

Obvious as it may sound, smart marketers are now cognizant of how their content should be making their audience feel. Do you want to inspire people to join a cause? Amuse them with witty observations? Move them to consider a new way of thinking? Consider how you could naturally inject emotion, and tweak your content accordingly. 

4. Bold Design 

Stock photos are out, icons are in!

As 2021 looms large, more brands are embracing unconventional design elements in a bid to distance themselves from the stock-image-heavy look that dominates so much of digital marketing currently. Think slightly mis-matched colours, psychadelic elements and text-heavy videos as a means of creating individuality and setting your brand apart from the rest.

If you want to learn more, Venngage have developed a handy infographic outlining some of the most popular upcoming design trends https://venngage.com/blog/graphic-design-trends/

5. Patience 

This isn’t necessarily a new consideration, but it is an important one. The less said about 2020 the better, but it has woken businesses up to the fact that increasing your digital marketing budget during tough times is the most effective way to encourage growth. While this is undoubtedly a good thing it is always important to remember that good marketing and brand credibility doesn’t happen overnight. Even the best SEO strategies can take months to start showing results, and if you are building a following organically, the process can be frustratingly slow. Don’t give up though – the reward is well worth the investment.